The Blog assignment we have been tasked with this week is rather vague. What kinds of political or ideological messages inform design or the branding of design today; anything that our overlords are trying to impress upon its people. We get everything from capitalism, consumerism, individuality, its cool to be cool, RUGBYRUGBYRUGBY etceteras. Design, from things like buildings to shoes nowadays carry with them an ideological message. Dubai’s largest tower screams out to anyone within a 50 kilometre radius that we are wealthy and are at the top of the world in construction (also the designer has small man syndrome). One message that is dear to heart for most New Zealanders is that we are a clean green country. The idea is ubiquitous and can be seen in design from the logo for the Interislander to the advertisements for New Zealand power companies, everything is natural and healthy. The lite-house architecture company that we are all so familiar with at the School of Architecture and Design is quite good with spouting out this ideology of sustainable design.
Figure 1, lite-house logo
http://www.quadramedia.co.nz/websites.php
Petty, Margaret. (2011). Design in Context lectures held during the spring 2011 at Victoria University of Wellington
Figure 1, lite-house logo
http://www.quadramedia.co.nz/websites.php
Petty, Margaret. (2011). Design in Context lectures held during the spring 2011 at Victoria University of Wellington
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