Blog post 10 YAAAAAAAYYYY LAST ONE

For this week’s blog assignment I have chosen to focus on some of the greatest films ever made. STAR WARS. The design in these films is very postmodernist from the blaster rifles to the city of Naboo . Science fiction is often utilises many postmodern principles, referencing historical styles and remixing them. The city of Theed of Naboo is full of historical references(from earth)  heavily drawn from such cities as Venice and Istanbul and from the Byzantine architecture of greek churches. Scale is played with heavily giving birth to domes that stretch from giant temple like structures to the small residential buildings. Ornamental eclecticism is used heavily throughout all of the star wars films  The Naboo are one who go quite over the top with ornamentation . The queen is dressed in a manner which many would consider to be absurd. The remix techniques used give the city a very European aesthetic much like every American historical referencing that we have been learning about.

Figure 1. Theed, Naboo Star Wars episode 1

http://images.wikia.com/starwars/images/9/94/Theed.jpg

Blog post 9

 

The Blog assignment we have been tasked with this week is rather vague.  What kinds of political or ideological messages inform design or the branding of design today; anything that our overlords are trying to impress upon its people. We get everything from capitalism, consumerism, individuality, its cool to be cool, RUGBYRUGBYRUGBY etceteras. Design, from things like buildings to shoes nowadays carry with them an ideological message. Dubai’s largest tower screams out to anyone within a 50 kilometre radius that we are wealthy and are at the top of the world in construction (also the designer has small man syndrome). One message that is dear to heart for most New Zealanders is that we are a clean green country. The idea is ubiquitous and can be seen in design from the logo for the Interislander to the advertisements for New Zealand power companies, everything is natural and healthy. The lite-house architecture company that we are all so familiar with at the School of Architecture and Design is quite good with spouting out this ideology of sustainable design.


Figure 1, lite-house logo
http://www.quadramedia.co.nz/websites.php

Petty, Margaret. (2011). Design in Context lectures held during the spring 2011 at Victoria University of Wellington